{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While most deluxe brands drive exposure with social media advertising and marketing, celeb partnerships and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products have not transformed much in years; it does not have TikTok, and doesn't give celebs totally